Thomson shops are playing a key part in the new partnership promotion with KP nuts. On every promotional pack of either dry roasted or salted nuts, customers can receive a discount of between £75 and £150 off the basic cost of a Thomson holiday from some of their most popular brochures. Promotional packets are obtainable in-store.
Millions of packets have been distributed on a mass-drop to all KP wholesalers clearly branded with the Thomson logo and promotion. In addition to the on-pack promotion, hidden inside some of these packs are holiday vouchers worth up to £2000 off a Thomson holiday.
Finally, customers are being given the chance to win one of five trips to Australia and New Zealand!
01/06/05 THOMSON TOASTS PARTNERSHIP DEAL WITH VIRGIN WINES
An exciting promotion between Thomson and Virgin is underway. Both familiar brands have been working together to add value to their retail proposition.
Customers making foreign exchange purchases will be treated to a £20 discount voucher off a case of Virgin wine. Whilst new Virgin customers purchasing a case of wine will receive a £100 Thomson discount voucher.
The promotion is also being driven through n-store posters and leaflets, which have been displayed in all 750 Thomson shops, and adverts appearing on the Thomson and Virgin websites.
01/06/05 THOMSON STRIKES A PARTNERSHIP DEAL WITH PC WORLD
With every holiday or charter flight purchase, Thomson customers will receive a money-off vouchers for selected cameras at the PC world computer superstore. Whilst PC world customers spending £50 or more will receive a voucher worth up to £200 off a Thomson holiday.
The offer runs from 18 May to 30 September and will be supported with in-store posters and two newsletters reaching 500,000 Thomson customers. The Daily Mirror will further promote the brand to readers with a chance to win a four-star luxury two-week break to the Dominican Republic.
25/05/05
GALA
Gala Bingo has joined forces with Thomson for a strategic marketing promotion to drive footfall and attract new members. The promotion both targets potential members on a national scale whilst encouraging existing members to book a Thomson Cruise and receive £100 discount with £50 onboard cabin spend. The offer is being driven through an extensive range of advertising material to both members and non-members.
25/05/05
MANCHESTER AIRPORT IN 'TREASURE HUNT' PROMO
Thomson have teamed up with Manchester Airport in a six-week campaign designed to drive more footfall into the airport's retail outlets. When passengers enter the “treasure hunt” competition they will need to hunt for five parrotts hidden in each of the 2 terminals and then mark their positions on a map. There are weekly prize draws with the chance to win £500 Thomson holiday vouchers, and an opportunity to win a fabulous family trip to Florida in the final week.
05/04/05
WHITTARD OF CHELSEA
Thomson has partnered up with Whittard of Chelsea, famous tea, coffee and gift retailer to run an exclusive ‘Treat your loved one’ promotional campaign.
Every customer spending £20 or more at Whittard up to 6 March will qualify for a £100 discount (per couple booking) off any Thomson cruise worth £1000 or more. They will also be entered into a prize draw for the chance to win a seven-night cruise holiday for two.
The promotion also coincides with Mother’s Day and will be promoted in over 100 Whittard stores nationwide.
This campaign with Whittard is the first in a series of joint brand partnerships that Thomson have planned fro 2005.
05/04/05
MEXICAN EXPERIENCES
Thomson has teamed up with General Mills and the El Paso food brand to produce an on-pack promotion across c.4 million packs of the El Paso products. Communicated via TV, radio, press and point of purchase in the major multiple grocery chains, the aim of the promotion is to raise awareness of summer, Mexico and Mexican food and holidays. Every pack will offer the consumer a discount off a Thomson holiday plus lucky dip prizes, with the opportunity to win a Thomson holiday to Mexico.
05/04/05
TUI TRIUMPHS AT TRAVEL AWARDS
TUI UK scooped a double victory at last night’s Travel Weekly Globe awards ceremony.
Sales and marketing director Miles Morgan took the stage twice at London’s Grosvenor House hotel to be presented with Best Short Haul Operator award for Thomson and Best Charter Airline award for Britannia.
‘To go head to head with the best of the UK travel industry and pick up these awards is a superb achievement for the company. Everyone throughout TUI UK should be extremely proud of themselves – it’s their commitment that makes the company what it is,’ says Miles.
13/01/05
GO NUTS ABOUT SUMMER
TUI UK has teamed up with United Biscuits (UK) and the KP Nut brand for an on-pack promotion across c.20 million packets of Salted and Dry Roasted Peanuts. Communicated via radio, press, a bespoke website and point of purchase, every pack offers chances to win a holiday to Australia (courtesy of Thomson Australia and New Zealand) and Thomson holiday vouchers worth up to £150 off a Thomson holiday. The offer is redeemable through Thomson shops and call centres. Thomson is also offering sampling opportunities and promoting the offer on board its' cruise ships and aircraft.
07/01/05
THOMSON HOLIDAY SHOPS TO REPLACE LUNN POLY ON THE HIGH STREET
More than 780 Lunn Poly holiday shops throughout the UK are being re-branded as Thomson. The move is intended to create a single Thomson "powerbrand" across high street travel agents, websites, holiday brochures, aircraft, call centres and television channel.
New shop signage will be going up from early December and the company expects all shops to be completed with the new look by 26 December.
The news follows recent announcements from parent company TUI UK that it will be re-naming its holiday airline Britannia as Thomsonfly. The company is undergoing a radical shake-up with the aim of making Thomson the strongest brand in the travel sector.
The re-branding will be introduced with minimum wastage and cost.
Peter Rothwell, managing director, TUI UK, said: "Thomson is an extremely powerful brand in travel which has been known for high quality holidays since 1965. We need to maximise the brand. We want people to have a clear understanding that Thomson caters for all their travel needs whether it's a one way flight to Malaga, two nights at a city centre hotel in Paris, a villa in Italy or a five star tailor made trip to Australia."
The now-famous "smile" logo has already connected the Lunn Poly, Britannia and Thomson businesses for almost three years. The company believes that it is essential to go a step further to compete in a rapidly evolving market.
Peter Rothwell added: "People are bombarded with advertisements and offers from a huge range of travel brands these days. We want to use our high street shops, our aircraft, websites and advertising to focus the customer even more on Thomson.
Although Thomson is regarded as the most trusted brand in travel we need to do all we can to keep public awareness ahead of our competitors, especially since so many new players have entered the UK market over the last few years. It makes much more sense from a marketing point of view to put money behind promoting a single brand."
Although more people are choosing to book flights and holidays directly through websites and call centres, travel agents currently remain the most popular way to book a holiday, accounting for around 70 per cent of Thomson's business.
The re-branding will be complete for the company's key holiday booking period in January, when the first big marketing campaign will kick off. The company is also installing new technology into shops to coincide with the re-branding which will give around 75 per cent of the shops internet access and the ability to book more "dynamically packaged" holidays for customers.
Thomson's website is also being upgraded in time for January to allow even more flexibility. People will be able to book flights, holidays, hotel rooms, villas, apartments, spas and attractions anywhere in the world for any length of stay.
Miles Morgan, sales and marketing director, TUI UK, said: "There is no doubt more people are using the internet to book and it's our aim to sell more holidays through our website and television channels. But millions of people still want a human face so they can have a chat with a specialist when it comes to booking their holiday. For many of us a holiday is the most important thing we buy all year. We certainly have no plans to close large number of shops."
Thomson's travel agencies will continue to sell a wide variety of holidays from all sorts of companies.
Thomson has ploughed millions over the last few years into developing call centres and fast, user-friendly websites. The company's Lunn Poly TV television shopping channel will also be re-branded as Thomson TV by the end of the year.
01/06/05
Thomson shops are playing a key part in the new partnership promotion with KP nuts. More.. 01/06/05
An exciting promotion between Thomson and Virgin is underway. Both familiar brands have been working together to add value to their retail proposition. More.. 01/06/05
With every holiday or charter flight purchase, Thomson customers will receive a money-off vouchers for selected cameras at the PC world computer superstore. More..
